Free Swipe File

EMAIL
SWIPE FILE

7 email templates that actually get opened. Copy the structure. Change the words.

COLD OUTREACH

Subject:

Quick question about [specific thing at their company]

Hey [Name], Saw [specific thing]. Most [industry] teams I work with spend 10+ hours/week on [pain point] — we automated that for [similar company] in 2 days. Worth a quick look? — Flo

The Rule

Under 50 words. One specific observation. One question. No pitch deck.

FOLLOW-UP

Subject:

Re: Quick question

Hey [Name], Not trying to fill your inbox — just figured the [specific result] we got for [company] might be relevant since you're scaling [their initiative]. Happy to share the 2-min breakdown if useful. If not, no worries at all. — Flo

The Rule

Reference the first email. Add new value. Give an easy out.

WELCOME EMAIL

Subject:

You're in. Here's what happens next.

Welcome to AI BY FLO. Every morning you get: - 3 AI stories that actually matter - A copy-paste prompt of the day - One deep dive you can use immediately First one hits your inbox tomorrow at 6AM. Meanwhile, here's the thing most people miss: [link to best free resource]. — Flo

The Rule

Confirm what they signed up for. Set expectations. Deliver value immediately.

RE-ENGAGEMENT

Subject:

Did I lose you?

Hey [Name], Noticed you haven't opened the last few. Totally get it — inbox overload is real. Quick question: would you rather get (a) shorter daily emails, or (b) one weekly roundup? Just reply with a or b. I'll adjust. — Flo

The Rule

Acknowledge the silence. Don't guilt trip. Give them control.

PRODUCT LAUNCH

Subject:

[Product Name] is live. Here's why it matters to you.

It's here. [One sentence: what it is] [One sentence: the specific problem it solves] [One sentence: why now] Early access for newsletter readers: [link] I built this because [honest reason]. Full breakdown of how it works: [link]. — Flo

The Rule

3 sentences max for the pitch. Lead with 'what it does for them', not features.

CASE STUDY

Subject:

How [Company] saved [X hours/dollars] with [specific thing]

Quick story: [Company] was spending [time/money] on [task]. We set up [solution] in [timeframe]. Result: [specific number]. The surprising part? [unexpected insight]. Full breakdown: [link] — Flo

The Rule

Specific numbers > vague claims. One unexpected insight makes it shareable.

REFERRAL ASK

Subject:

Small favor (takes 10 seconds)

Hey [Name], You've been reading for a while now — thank you. Small ask: know one person who'd find this useful? Forward them this email or share this link: [referral link]. If 3 people sign up through your link, I'll send you [specific reward]. — Flo

The Rule

Thank them first. Make the ask tiny. Make the reward specific.

See these emails in action

Subscribe and you'll receive emails written with these exact templates.