Free Swipe File

10 HOOK
FORMULAS

The exact opening lines that stop the scroll. Copy, adapt, post.

01

THE CONTRARIAN

[Everyone says X]. [Here's why that's wrong].

Everyone says AI will replace you. Here's why that's the wrong fear.

Everyone says you need 10K followers to monetize. I made $2K with 200.

Best for: Opening a post that challenges common advice

02

THE NUMBER

[Specific number] [unexpected result] in [short time].

9 AI agents. $20/month. Zero manual work.

$47B revenue run rate. Filed for IPO. No one saw this coming.

Best for: Lead with proof, not promises

03

THE CONFESSION

I [did something wrong/embarrassing]. [Here's what I learned].

I wasted 6 months building an AI product nobody wanted. Here's what I'd do differently.

I spent $500 on AI tools before realizing I only needed 2.

Best for: Building trust through vulnerability

04

THE QUESTION

[Provocative question]? [Short answer that surprises].

Why did DuckDuckGo's 'No AI' feature triple in a week? Because people are tired of being summarized.

What's the #1 AI skill employers want? It's not prompt engineering.

Best for: Driving curiosity and comments

05

THE TIMELINE

[X time ago], I [starting point]. Now I [result].

3 months ago, I had 0 subscribers. Now 3,000 people read my newsletter every morning.

Last weekend I had no Instagram automation. By Monday it ran 24/7.

Best for: Transformation stories that inspire action

06

THE LIST TEASE

[Number] [things] that [benefit]. #[X] [is surprising/changed everything].

5 AI tools that replaced my $2K/month software stack. #3 is free.

8 prompts I use every single day. #6 saves me 2 hours.

Best for: Carousels, threads, multi-slide content

07

THE MYTH KILLER

"[Common belief]" — [why it's a myth]. [What actually works].

"You need to learn to code to use AI" — myth. You need to learn to think in systems.

"AI content doesn't convert" — wrong. Bad content doesn't convert. AI just writes it faster.

Best for: Educational content that feels rebellious

08

THE BEHIND THE SCENES

Here's exactly how I [do impressive thing]. [No gatekeeping/Full breakdown].

Here's exactly how my newsletter writes itself at 6AM. Full breakdown.

Here's exactly how I post to Instagram without opening the app. No gatekeeping.

Best for: Building authority through transparency

09

THE STAKES

[Thing] just happened. [Why you should care right now].

Trump just signed an AI executive order. Here's why every builder should pay attention.

Anthropic just filed for IPO at $965B. The AI race just changed forever.

Best for: Breaking news, time-sensitive content

10

THE SIMPLE TRUTH

[Complex topic] comes down to [one simple thing].

Every AI automation comes down to three words: trigger, process, deliver.

Making money with AI comes down to one thing: solving a problem someone will pay to fix.

Best for: Cutting through noise with clarity

New hooks every morning

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